We try and send all net profits directly to a person in need.
How do we do this ?
During my professional life I have worked and lived in Ukraine for years.  I was plugged into the community there in a big way.  I personally know hundreds of Ukrainians who either need help, have families that need help.  Or know someone that is suffering.
Because we do have direct contact with hundreds of Ukrainians needing help, so we decided not to use a charity where only 30% of what’s donated gets to anyone.
I will personally update a members blog, only available to people that have made a purchase or donation.  This will detail where any donations go, and show the private stories of the people we all help.
If for any reason we have profit we are not able to assign directly to a person, we will donate to
directly sent to the National Bank of Ukraine.